“As the U.S. economy struggles to recover from the Great Recession, there is very little construction activity occurring in downtown Milwaukee. One of the few projects under construction downtown is the transformation of a long vacant building into a Gold’s Gym health club. Gold’s Gym will occupy about 43,000 square feet of space on five floors of a 7-story building at 731 N. Water St. Gold’s Gym will be the first new health club in downtown Milwaukee in several years. Other downtown Milwaukee health clubs include the downtown YMCA, 161 W. Wisconsin Ave.; Wisconsin Athletic Club, 411 E. Wisconsin Ave.; Bally Total Fitness, 1237 N. Van Buren St.; and the Milwaukee Athletic Club, 758 N. Broadway. Downtown Milwaukee has about 15,000 residents and about 78,000 people work downtown. But can the downtown market support an additional health club? The owners of the downtown Gold’s Gym franchise think so, and the Wisconsin Athletic Club is planning to open an additional downtown location. ‘We don’t look at (the other downtown health clubs) as competition,’ said Joseph Harrison, managing partner of the downtown Milwaukee Gold’s Gym. ‘Our competition is sedentary lifestyles. We want to complement the other guys. There’s definitely room for everyone in this market.’ ‘We think there is enough demand...
http://www.biztimes.com/news/2010/8/6/real-estate-golds-gym-to-pump-up-downtown
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