“Life Fitness, the largest fitness equipment provider in the world with a local presence going back to 15 years, looks at the Middle East as one of the most promising markets for its products. The company’s commitment is reflected in the decision to open a signature outlet in Dubai Mall, the world’s largest shopping complex. The state of the art outlet will showcase the full line of Life Fitness branded equipments. ‘The UAE is one of the richest countries in the world and we are confident that growth will be sustained. This makes it strategic for global brands consolidate their position in this market even in times of financial crises. We plan to carry with our growth plans for the market,’ said Frank van de Ven, Vice-President EMEA of Life Fitness.”
http://www.khaleejtimes.com/DisplayArticle.asp?xfile=data/business/2009/February/business_February21.xml§ion=business&col=
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