“Former Procter & Gamble Co. Chief Marketing Officer Jim Stengel has been tapped by the Ad Council to help lead the group's effort behind First Lady Michelle Obama's ‘Let's Move’ campaign against childhood obesity, leading what's becoming the biggest effort ever in the area. Mr. Stengel, who left P&G in 2008 after leading marketing efforts behind the company's biggest growth spurt ever, is working to assemble a strong cast of agency and media players in the effort, he said, including TBWA, Ogilvy & Mather, McCann-Erickson and Casanova Pendrill. They will be looking to build on the considerable work already done for the White House, including a logo, a website and public service...
http://adage.com/article?article_id=143864
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