“Crunch announced the launch of Gym Shorts, the brand's first ever film contest. The gym known for fusing fitness and entertainment, has decided to do just that, by asking for 30 second to three minute videos based on ‘No Judgments’, the company's mantra. One lucky winner will receive a grand prize of $10,000 along with a one year membership. "To us, no judgments is about feeling free to be who you are and getting just what you want out of exercise, and we want to give the Crunch community a unique way to express what this powerful idea means to them," said Christina DeGuardi, vice president, marketing, Crunch. ‘Gym Shorts is for anyone and everyone who has something to say about no judgments, and we're looking forward to capturing this philosophy through film.’ Video submissions will be accepted from July 15, 2009 through August 31, 2009. At this time, Crunch will determine up to 25 finalists which will be presented to the public on www.crunchgymshorts.com. It will be up to the fans to vote for their favorite video and determine the winner of the $10,000 grand prize and trip to New York City for the premiere screening event. Participants can upload up to three videos about what ‘No Judgments’ means to them to www.crunchgymshorts.com. Crunch facilities are not available for filming and all entries must include one or more of the key words in the Crunch philosophy. Crunch, who has teamed up with IdeaWork, www.ideawork.com, to create a micro-site for the contest, will provide a creative toolbox, including Crunch logos, fonts and color palette. After launching a new website last year, www.crunch.com; Crunch is planning on using the winning videos as creative content on the site. For a brand that brought DJ's into the gym, innovative classes like Pole Dancing and AntiGravity Yoga, Gym Shorts is another unique way Crunch hopes to engage members and continue to make fitness fun.”
http://sev.prnewswire.com/film-motion-picture/20090708/NY4350808072009-1.html
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