Equinox Fitness Clubs Grows With The Flow

“When the going gets tough, the tough get fitter, and healthier. So it stands to reason that Equinox Fitness Clubs is still going strong despite these challenging economic times. ‘We are continuing to execute our growth strategy not only for this year but for many years to come. To that end we are actively pursuing real estate and expansion opportunities in the major urban markets,’ says Equinox CEO, Harvey Spevak. Known for its innovative results-oriented programming, flawlessly operated facilities, our high-profile clientele, plus its award winning-design from world famous architects (David Rockwell, Arthur Casas, Piero Lissoni and Clodagh). Equinox now has over 45 locations nationwide, including the four new clubs it opened last year. This year despite the continuing economic downturn, the Company has already opened a new club on New York City's Upper East Side, completely redeveloped and reopened its original flagship, it's 76th street club on the Upper West Side and is set to open its second Boston location this spring and its first Dallas location in fashionable Highland Park. ‘We have always satisfied the needs of the discerning fitness consumer who expects both high quality service and results at a value,’ Spevak continues. ‘There is still a strong demand for a state-of-the-art fitness clubs with highly skilled professionals, innovative programming and fair pricing.’ Equinox also plans to open new Pure Yoga locations including a flagship studio in Los Angeles and additional Pure Yoga studios in New York City and Southern California. The company originally joined forces with Asia's top yoga studio last year when it launched Pure Yoga's first American outpost in New York City. Meanwhile, Equinox expects 2010 to be another year of active expansion; including its first club in Bethesda, MD. In addition, according to Equinox's Chief Development Officer, Jeff Weinhaus, the company is actively seeking further real estate opportunities in the New York metro area, Southern California, San Francisco, Boston, and D.C. markets.”

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