“Andy Petranek tells CrossFit students they may puke. He tells them they may cry. But, as the rules clearly state on a white board in the middle of the CrossFit gym, they ‘will not quit. Ever.’ He means it. CrossFit L.A., Petranek's Santa Monica fitness facility, is not a destination for people who want to lift weights while socializing, or watch the nightly news while doing the treadmill. Rather, it's for people who don't mind a little suffering with their sweat session. ‘This program is based on what develops elite fitness,’ said Petranek, a former Marine who has participated in three 300-mile Eco-Challenges, adventure races that incorporate trekking, whitewater canoeing, horseback riding, kayaking, scuba diving, mountaineering and mountain biking. ‘What is elite fitness?’ he asked. ‘It's the ability to go out and do anything.’
http://www.dailybreeze.com/lifeandculture/ci_12362492
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