“Curves International, Inc., the world’s largest fitness club franchisor, today announced that it is joining Australian superstar Olivia Newton-John in the fight against cancer as a presenting sponsor of The Great Walk to Beijing 2008. Curves has pledged a minimum $1 million contribution toward the Walk—a fundraiser that will benefit the Olivia Newton-John Cancer Centre Appeal. Curves founder Diane Heavin will join Olivia on the three-week Walk. Olivia and Diane will be joined by other celebrities, sports heroes, business leaders, corporate partners and cancer survivors as they trek 142 miles (228 km) over some of the oldest and steepest portions of the Great Wall of China. The Walk begins April 7 and ends with a triumphal entry into Beijing on April 29.”
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