Workout Wonder - How Geoff Dyer lifted Lifestyle Family Fitness to a new level by learning to let go

“Dyer says the company would continually receive data from the International Health, Racquet and Sportsclub Association on how to be the most effective at retaining members. ‘In the fitness industry, member attrition or loss of members is something the industry has been fighting for years and years, and one of the key strategies to retaining members is to retain your employees first,’ Dyer says. ‘If we can get our employees to build relationships with our members, they will look forward to coming to work just as much as our members will look forward to coming to work out.’ Dyer says it’s simple face-to-face communication that keeps the relationship between the employee and the customer strong.”