“The new year is here and many Americans are working towards their New Year’s resolutions. These pledges for happier, healthier lifestyles can mean big profits for many businesses, according to industry research firm IBISWorld. The company identified the industries that will benefit the most from New Year’s resolutions in 2010: Getting into shape has been a long-time favorite resolution and is gaining popularity each year. Growing awareness of healthy lifestyles is driving the trend, as well as the guilt from overindulging during the holiday season. For this reason, gyms see the greatest membership growth in the first three months of the year, with approximately 12.4 percent of new members signed in January, 9.5 percent in February and 8.7 percent in March. Overall, Gyms, Health & Fitness Clubs are forecasted to post 3.2 percent growth in 2010, reaching revenue of $25.09 billion. Additionally, Weight Loss Services are expected to grow 1.9 percent to reach $3.87 billion.”
http://www.healthnewsdigest.com/news/National_30/Businesses_Cashing_In_This_New_Year.shtml
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Wow I cannot believe that with the industry worth so much that there is so much obesity worldwide. We as fitness professionals need to work really hard to make sure our message gets across to everyone. Maybe we need to focus more on the emotional aspects of losing weight as opposed to just the physical mechanics of it
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