“The Ultimate Fighting Championship is seeking to extend its standing in mixed martial arts by entering the personal fitness business. With more than 3,500 people signed up, the company's first UFC Gym will open for business Saturday in Concord, Calif., and a 40,000-square-foot facility will open in June in Rosemead, with enrollment starting next month. ‘We plan to shake up the fitness industry,’ UFC President Dana White said...
http://latimesblogs.latimes.com/sports_blog/2010/01/ufc-has-high-hopes-for-its-new-ufc-gym-business.html
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