“The premise behind Koko FitClub LLC, a franchising business based in Rockland, is that the personal trainer is ready to go virtual. While a session with a live personal trainer might cost $50 or more per hour, Koko tries to capture the same benefits — like encouraging proper form and pacing, and mixing up the activities in each session — in silicon and software, for a $59-a-month fee.”
http://www.boston.com/business/healthcare/articles/2010/03/21/franchise_founders_hope_they_have_a_fit_concept/
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