“Jason Yim is in the business of grabbing people's attention. He is the founder and executive creative director of Trigger, a digital marketing agency that designs Web sites and games for Hollywood movies. But when it came to fitness, for years Mr. Yim tried to find a workout that could hook him. Then, two years ago, Mr. Yim started taking kickboxing classes at his gym. He liked the intense cardio workout but was frustrated by his lack of technique. He took lessons from a kickboxing trainer for eight months until he felt he had achieved a strong fitness level. He then began exploring various kickboxing styles and found...
http://online.wsj.com/article/SB10001424052748704454304575081741447532132.html?KEYWORDS=gym
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