“When a farmer is looking for a business idea, I usually tell them to start by writing out all the resources at their disposal. This includes their land, buildings, and natural resources, if present, such as water, woodland, habitats, archaeological features and so on. I also tell them to look at all their skills, hobbies and passions. With this sort of approach I find it surprising that very few farmers have taken on the challenge of starting a fitness-related business, such as outdoor fitness bootcamps. During the past decade, with increasing health awareness and the need for an active lifestyle, the fitness club industry has really taken off...
http://www.independent.ie/farming/news-features/push-the-limits-in--a-future-of-fitness-2085170.html
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