“Season eight of NBC’s popular unscripted reality series ‘The Biggest Loser’ will give contestants the support they need to achieve their fitness goals, and one player will win the $250,000 grand prize. With some high-tech help from the bodybugg® calorie management system, words of encouragement from an accomplished athlete, and an innovative group exercise routine, the contestants will have the tools and guidance to transform their lives through nutrition and exercise. ‘Setting fitness goals is the first step in the weight-loss journeys of the season eight ‘Biggest Loser’ contestants,’ said Tony Wells, chief marketing officer for 24 Hour Fitness. ...
http://www.businesswire.com/portal/site/google/?ndmViewId=news_view&newsId=20090915005282&newsLang=en
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