CYBEX Launches “Sweet Spot” Fitness Program for Golf and Country Clubs

“Designed to enhance member loyalty, drive year-round revenue, increase fitness center usage and create a point of distinction to club prospects, Sweet Spot is based precisely on the equipment and exercises used by the world’s best golfers. CYBEX is offering the program in pre-sized and custom plans to align with the square footage of any club’s fitness center. Supported by an added-value Club Marketing Program – including a launch party, educational posters, how-to guides, newsletter content, a variety of fitness regimens and more – Sweet Spot was developed to enhance overall wellness of country club members. Additional resources are available at www.cybexgolf.com, with new content to be added on a consistent basis. ‘Golfers were long considered among the most out-of-shape athletes, but today roughly 85 percent of professional tour players are completely dedicated to a daily workout regimen,’ says John Aglialoro, CYBEX Chairman and CEO. ‘This trend toward fitness is gaining momentum at every level of the game, because players of all ages and abilities now realize staying fit is a must when it comes to performing their best, having fun and remaining healthy.’ Research behind the launch of Sweet Spot included recent private club studies independently conducted by the McMahon Group. These demonstrated a clear trend toward country club members seeking out and using fitness solutions with increasing frequency. Among the hundreds of marquee clubs and resorts nationwide to have already installed CYBEX solutions is TPC Sawgrass, which states: ‘Our PGA TOUR Players have come to expect the very best in fitness equipment both on site at PGA TOUR events and in their everyday lives. The CYBEX equipment that we offer them for their exclusive use here at TPC Sawgrass certainly meets their high and exacting standards.’”

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