“Small gyms and fitness studios in Southern California are battling the recession like boxers in the ring fighting for any advantage. For many, 2010 will be another year of dodging blows from rivals and anxious customers coping with economic uncertainty. With new customers harder to land, the pressure is on to keep the old ones. ‘We are working so much harder for our money,’ said Stephanie Moore, owner of Revolution Fitness in...
http://www.latimes.com/business/la-fi-smallbiz8-2010feb08,0,1255490.story
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