“It's thrilling to watch those Olympians perform in Vancouver, but what have their superhuman feats to do with the fitness needs of us mere mortals? Industry experts say the Olympic example can be a tool to uproot couch potatoes and fire the workouts of everyday athletes. ‘Millions of people who are watching the games will start to think about the importance of regular physical activity,’ said Kara Thompson, spokeswoman for the International Health, Racquet and Sportsclub Association (IHRSA). ‘The Olympics demonstrate how we can push our bodies physically and how perseverance can yield extraordinary results,’ she said. The lesson is translatable to the world of fitness. Thompson said health clubs can use the Olympics to invigorate clients' workout routines. ‘It's certainly an opportunity for clubs to connect their in-club programming with the Olympics and create excitement.'...
http://www.reuters.com/article/idUSTRE61E22E20100215
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