“Universal Music Group (UMG), the world's leading music company, and Bally Total Fitness today announced a two-year agreement whereby Bally will use MP3 downloads to acquire new members, reward member loyalty and incentivize employee sales performance. The collaboration between the world's leading music company and one of the country's most popular health club chains is the first of its kind and underscores the natural relationship between working out and music ‘Music plays such an important role in enhancing workouts as music provides the inspiration to keep work outs going strong for so many of our members,’ added Mike Sheehan, Bally CEO....
http://www.prnewswire.com/news-releases/universal-music-group-umg-and-bally-total-fitness-partner-to-make-workouts-rock-with-free-mp3-song-downloads-to-members-83871432.html
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