Thursday, October 29, 2009

New Health Care vs. Sick Care Ad Campaign Launched by Trust for America's Health and Partnership for Prevention

“‘This ad campaign conveys how health reform provides a once-in-a-lifetime chance to transform our health care system from a sick care system to one that emphasizes prevention and wellness,’ said Jeff Levi, PhD, Executive Director of TFAH. ‘The evidence is clear that prevention is the key to better health, and that well-designed and well-implemented disease prevention programs could spare millions of Americans from needless suffering.’ 'Americans don't just want a health system that treats them when they're sick. They want a health system that works to help them stay well," said Rob Gould, PhD, President and CEO of Partnership for Prevention. ‘We hope Congress recognizes what we say in this ad: that real health reform starts with prevention.’ The ad stresses the importance of including prevention as a central pillar of health reform. It features visuals of people riding bikes, juxtaposed with an individual in a wheelchair, underscoring that real health care must involve keeping people healthy in the first place, instead of just focusing on treating them after they get sick.” The ad is available on TFAH's Web site at: .”

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