Tuesday, March 2, 2010

Bally Total Fitness Launches Music-Focused Marketing Platform

“Bally Total Fitness is launching a multi-faceted approach to support its members' connection between music and workout motivation, including a new partnership with Universal Music Group, the world's largest music company, and a music-centric advertising campaign. ‘Bally is leveraging the critical link between music and exercise through our advertising campaign and our collaboration with Universal Music Group,’ said Dennis Cary, Bally Chief Marketing Officer. ‘Our new marketing approach is designed to actively support and encourage our members to achieve their fitness goals by providing music as motivation.’ The company has committed to...


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