Wednesday, March 24, 2010

Cybex Partners with Kay Yow/WBCA Cancer Fund(R) on 'Miles4Kay' Initiative in the Fight against Women's Cancers

Using custom-made pink CYBEX Treadmills, this national program will raise funds for scientific research focused on women's cancers. Officially launching at the 2010 NCAA(R) Women's Final Four(R) and Women's Basketball Coaches Association National Convention, April 2-6 in San Antonio, TX, Miles4Kay will see CYBEX donate $500 to the Kay Yow/WBCA Cancer Fund, in partnership with the V Foundation, for each pink treadmill purchased by members of the women's basketball community. The initiative will culminate with the company donating $0.10 for every mile logged on the equipment during February 2011. This coincides with the WBCA Pink Zone(R), a global, unified effort taking place each February through which the WBCA's nation of coaches assist in raising breast cancer awareness. More information is available at The CYBEX pink treadmills, which are manufactured in Medway, MA, will be showcased throughout the NCAA Women's Final Four, including the Courtside Expo during the 2010 WBCA National Convention.”

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