Tuesday, March 2, 2010

Southwest Florida Fitness Centers Use Themes To Attract Consumers

he local economy may be bad, but new gyms and smaller boutique-style fitness centers continue to open across Southwest Florida. It’s a business that remains seemingly fit, while so many others are suffering because Americans have tightened up so much on their wallets in this recession. For many, fitness remains a top priority and health club memberships are one of the last things they’ll cut when times are tough. ‘If you have to cut something from your budget, it perhaps would not be something that is going to make you physically healthy,’ said Francesca Vanegas, director of the Florida Yoga Institute in Estero, which recently opened its studio to the public. She’s not surprised to see growth in the industry. ‘Health and fitness...


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