Fitness “Geek” Uses Social Media to Build Big Brand for His Small Business

“Being a tech geek paid the bills, but fitness was his hobby. That’s how Clinton Helget describes his life until the economy tanked and he was let go from his job at a well-known communications company. Then he stumbled onto Fitness Together where he says, ‘my hobby became my career.’ Helget became a certified personal trainer with the National Strength and Conditioning Association. He first worked for another fitness chain but found he needed more control to produce real results for satisfied clients. That’s when he opened his own one-on-one personal training franchise, Fitness Together of Apple Valley, Minn., in 2006. Today he employs two personal trainers and he gets to be the boss. But his nerdy side hasn’t gone away either. Thanks to the social media revolution, Helget not only owns a successful business. He has also become one of the leaders for Fitness Together’s 357 fitness studios on how to use Facebook, YouTube, Twitter and blogs to market his company’s services...


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