A Yoga Manifesto

Zen is expensive. The flattering Groove pants, Lululemon’s answer to Spanx, may set Luluheads, the devoted followers of the yoga-apparel brand, back $108. Manduka yoga mats, favored for their slip resistance and thickness, can reach $100 for a limited-edition version. Drop-in classes at yoga studios in New York are edging beyond $20 a session, which quickly adds up, and the high-end Pure Yoga, a chain with two outposts in Manhattan, requires a $40 initiation fee, and costs $125 to $185 a month. And is it surprising that yoga, like so much else in this age of celebrity, now has something of a star system, with yoga teachers now almost as recognizable as Oscar winners? The flowing locks of Rodney Yee. The do-rag bandanna worn by Baron Baptiste. The hyper perpetual calm exhibited by David Life and Sharon Gannon, who taught Sting, Madonna and Russell Simmons. The contortions (and Rolls-Royces) of Bikram Choudhury. Yoga is definitely big business these days. A 2008 poll, commissioned by Yoga Journal, concluded that the number of people doing yoga had declined from 16.5 million in 2004 to 15.8 million almost four years later. But the poll also estimated that the actual spending on yoga classes and products had almost doubled in that same period, from $2.95...

http://www.nytimes.com/2010/04/25/fashion/25yoga.html