Wednesday, November 12, 2008

Change4Life: The Healthy Living Revolution Starts Here, Dept Of Health, UK

“We all need to be more active and eat more healthily to halt the rising tide of obesity. If we do nothing, by 2050 90-percent of today's children will be overweight and at risk from serious diseases - that's the message issued today by Health Secretary Alan Johnson as he launched the Change4Life coalition. Change4Life is a lifestyle revolution involving thousands of local organisations and charities which will help mums, dads and families eat well, move more and live longer. Under the banner Change4Life, the Government is aiming to galvanise support from everyone in the country from grassroots organisations to leading supermarkets and charities. Through Change4Life, the Government is aiming to reduce the number of people who are obese or overweight and prevent the problem escalating to a point where the experts say it is likely to cost the NHS an estimated £50 billion by 2050. Health Secretary Alan Johnson said: ‘Obesity is the biggest public health challenge the country faces. If we don't take action now we will condemn our children to reduced life expectancy.’ ‘It's unprecedented for supermarkets to join the Government and pledge to cut prices on healthy food. I am today challenging every CEO of every company who can influence what we eat and how we exercise to come forward and tell us how they are going to help beat this national epidemic. Obesity affects us all so everyone must get involved.’ More than 12,400 grass roots organisations, charities including Cancer Research, Diabetes UK and the British Heart Foundation, Tesco, Asda, PepsiCo, Kelloggs, ITV, the Association of Convenience Stores and the Fitness Industry Association have signed up. Through the Advertising Association the Government is talking to a number of companies including BSkyB, Kraft and Unilever and is talking directly with a further 50 organisations. There are no limits to the number who can participate.”

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