Thursday, November 6, 2008

24 Hour Fitness Chooses MicroStrategy for Enhanced Enterprise Reporting and Analysis

“MicroStrategy(R) Incorporated a leading worldwide provider of business intelligence (BI) software, today announced that 24 Hour Fitness has selected the MicroStrategy Business Intelligence Platform(TM) for enterprise-wide reporting and analysis. 24 Hour Fitness is the largest fitness club chain in the US. 24 Hour Fitness selected MicroStrategy for reporting on and analyzing a wide range of key performance indicators for its 425 clubs across the US. Club managers, field management, and corporate management will use MicroStrategy to gain greater insights into club traffic, member preferences, and sales and financial data to help them make more informed decisions. ‘We evaluated several business intelligence products and we were impressed with MicroStrategy’s scalability for large amounts of data, ease-of-use, and robust reporting capabilities,’ said Bill Donohue, SVP and Chief Information Officer for 24 Hour Fitness. ‘With MicroStrategy, our employees will have greater insights into critical business performance data that was previously unavailable. They will also rely on automated e-mail delivery of reports for timely decision making.’”

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