Wednesday, May 19, 2010

Love For Fitness Franchise More Than Skin Deep

“People love Anytime Fitness so much they tattoo its logo onto their skins. ‘Commitment to the brand is unparalleled,’ boasts Chuck Runyon, CEO and co-founder of the fast-growing health club franchiser in Hastings, Minn. Three tattoo artists worked the company's September annual franchisee meeting in Braselton, Ga., inking one enthusiastic attendee after the next. ‘It was nonstop,’ Runyon said "We could have kept on going all night, but we had to stop.’ So far, nearly 300 employees, franchise owners and even some customers are permanently emblazoned with the chain's corporate logo, a squiggly, purple, stick figure they call Running Man...

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