Wednesday, May 19, 2010

The Power of a Gentle Nudge - - Phone Calls, Even Voice Recordings, Can Get People to Go to the Gym

A study due to be published soon in the International Journal of Sport and Exercise Psychology, found that two group-counseling sessions, conducted over a three-month period, produced after three months a quadrupling of exercise levels and an even greater jump at nine months, long after the intervention had ended. By contrast, the exercise level of a control group rose during the study period but at nine months had returned to near-baseline levels...

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