Monday, December 28, 2009

Health Clubs Get Creative

“There's more than one way to encourage people to stay healthy. That includes a new program by the Hatfield Athletic Club, which has implemented a 60-Day Challenge, according to general manager Frank Borusiewicz. He said the program, which provides a $3 credit for every visit, has sparked a membership increase. New members have increased on average from 37 to 70 each month at the facility, located at 2420 Bethlehem Pike, according to Borusiewicz. He said November accounted for the club's most successful month of the year, and that December signups were on a similar pace. The program — which includes an 80 percent reduction in enrollment fees...

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