Monday, December 28, 2009

Not Everybody Is Allowed To Work Out At Bodylab

“In the coming weeks, 99 percent of Denver gyms will accept dues happily from every over-eggnogged person vowing to lose weight in 2010. When reality hits, some will waddle in for only a portion of the membership time for which they paid. But surprisingly, BodyLab Fitness, which opened earlier this year, will require people to apply for acceptance — and, it will reject those who it doesn’t think will fulfill their New Year’s resolutions. And this, its nontraditional quartet of owners argue, will stand up as a business model even in an economic downturn. The application requirement is rare for an industry where dues revenue has declined during the recession, said Joe Moore, president and CEO of the Boston-based International Health, Racquet and Sportsclub Association (IHRSA). But BodyLab, located in a newly refurbished building at 101 South Broadway, has tripled its membership since April, co-owner Jesse Morreale said. The number of training sessions purchased doubled from April to November, and monthly revenue doubled as well, he said.”

http://baltimore.bizjournals.com/denver/stories/2009/12/28/story14.html

1 comment:

bruce said...

Interesting concept by the Bodylab gang--it's your right to run your facility by your rules. Only time will tell if the "hand picked" members concept is (financially) successful.

I do have a problem with the author's choice of words/phrase in the article's opening: "...waddle in..." How about a little more sensitivity, Mr. Sealover! Millions struggle with their resolutions to improve their health and wellbeing. To characterize their form of ambulation as mentioned above is not responsible journalism.