Wednesday, December 23, 2009

Health Clubs Look To Jan. 1 To Boost Bottom Line

It's that time of year again. Fitness centers are counting on you. Many of us will be among the thousands who reach into their wallets and sign up for that gym membership, jump on the latest fad diet bandwagon or line up to weigh in at Weight Watchers meetings. Jan. 1 is just around the corner, and that means New Year's resolutions. According to, the U.S. government's official Web portal, two of the most popular New Year's resolutions are ‘get fit’ and ‘lose weight.’ As of CityBusiness' last count in June, there were 107,291 members at more than 21 fitness centers throughout metro New Orleans. That doesn't take into account centers that didn't respond to the survey or the multitude of facilities that have opened in the past six months. Monthly dues can range anywhere from $34 to $250 with the average membership running about $50 to $60...

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