“The owners of Sierra Sport & Racquet Club have acquired the two Gold's Gym locations in Fresno, bringing to five the number of facilities that they operate in the area. Robert Mitchell, who owns the fitness company with wife Juli, said that gym membership is growing in Fresno, despite nagging economic hard times that have cost jobs and pushed up the unemployment rate. The Gold's name will disappear at Blackstone and Griffith avenues and at Fort Washington and Friant roads when the Sierra Sport signs are affixed. Sierra Sport & Racquet Club acquires the building, equipment and members from the Gold's franchisee. ‘It was a great opportunity,’ Mitchell said. ‘The economy is showing signs of improvement, and I'm optimistic and confident about the future.’ Terms of the deal were not disclosed, but the Mitchells now offer a variety of fitness packages and locations...
http://www.fresnobee.com/business/story/1744034.html
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