Monday, April 28, 2008

Boot Camp Fitness Programs Are Delivering Message Loud and Clear

“Nationally, there's been a boom in boot camps. According to a survey by the trade group International Health, Racquet & Sportsclub Association, 955 out its 3,306 clubs offered fitness boot camps. What accounts for the sudden emergence of this militaristic exercise as a fitness regimen? ‘There's a certain element of getting back to the basics and a more functional approach,’ says Cedric Bryant, chief science officer for the American Council on Exercise, a nonprofit fitness organization. ‘People are looking for different experiences. With boot camps, you're giving them something outside the traditional club environment.’”

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