Polar, Virgin HealthMiles Partnership Adds Heart Rate Tracking to Employee Health Incentive Program

“Polar, the leader in heart rate monitoring and fitness assessment technology, and Virgin HealthMiles, a cutting-edge health incentive rewards program that connects health clubs, health care and corporations by motivating consumers to take greater control of their health and fitness, announced an innovative partnership today that will allow members to step up their fitness level by incorporating the benefits of heart rate monitoring into their workouts and increasing the opportunity to earn even greater rewards. The program is one of the first to ensure efficient and measurable exercise routines through heart rate monitoring across a wide variety of activities. HealthMiles is offered by insurers, employers and other network partners in an effort to motivate Americans to live more active lives - and ultimately lower obesity rates and health care costs for everyone.”