Thursday, April 24, 2008

Heavily Marketed Kids' Cereals Are Least Healthy

“Breakfast cereals for children are less healthy than cereals meant for adults, and those marketed the most aggressively to kids have the worst nutritional quality, according to a new analysis of 161 brands. ‘The cereal the parent is eating him or herself is probably better than what they're feeding their child,’ Dr. Marlene B. Schwartz of Yale University in New Haven, Connecticut, the lead researcher on the study, told Reuters Health. Schwartz and her colleagues also found that health claims made for kids' cereals were often misleading. Cereals sold as ‘low fat’ or ‘low sugar’ were not lower in calories, as parents might assume, and while brands touted as ‘whole grain’ did have more fiber, they had just as much salt, sugar and fat as other brands and the same calorie content.”

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