Tuesday, April 1, 2008

Parthenon Capital Invests in Captive Media Holdings (dba Health Club Panel Network)

“Parthenon Capital, a private equity firm with offices in Boston and San Francisco, announced today a significant investment in Captive Media Holdings, the largest provider of advertising and marketing opportunities to national brands through US health clubs. Captive’s management team and its operations and sales staff will be remaining with the company. Captive reaches about 7 in every 10 health club members in the 20 largest media markets in the US and its network encompasses nearly 3,000 health clubs nationwide. The company offers its customers a full spectrum of advertising and marketing services designed to reach the fitness club audience, including digital advertising, print indoor billboards, and more tailored coupon and sampling programs. Captive Media is also known by its trade name Health Club Panel Network.”

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