“Equinox has re-launched its Web site with an eye toward extending its ties to customers beyond the time they spend in its gyms. As part of the new Equinoxfitness.com, members can access tools that enable them to book exercise bikes, set workout goals and manage their training plans. They can even download the playlists used during their classes via Apple's iTunes online music store. The premise of the new site is to fuse Equinox's online presence with that of its gyms, which justify their high price points through service, design and integration with patrons' lifestyles, said David Geller, vp of marketing at Equinox. ‘We wanted the site to be a daily destination for our members and a source where they could harness their personal and fitness lives,’ he said.”
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