Monday, March 23, 2009

FreeMotion Fitness Introduces iFit(R) Technology With Jillian Michaels Personal Training

“Consumers want results from their workouts, and not every club member has the budget for extras like personal trainers or a routine schedule that can accommodate personal trainer appointments. FreeMotion Fitness offers a solution to this situation with the introduction of iFit Workout Cards, now available on the FreeMotion Incline Trainer(TM), and soon available on the complete line of FreeMotion cardio. The iFit Workout Cards feature TV Trainer Jillian Michaels of ‘The Biggest Loser.’ These days, it's essential that clubs offer electronic personal training technology to allow consumers to have a planned workout schedule beyond the preset workouts in the console. Technology like the iFit® Workout Cards from FreeMotion fits that need. Consumers determine their fitness level -- beginner, intermediate and advanced -- and fitness goal -- weight loss, overall fitness -- and select an iFit Workout Card that meets their needs. Each card contains 24 individual workouts on a single card, each progressively more challenging than the previous, and designed for three new workouts every week for 8 weeks. Once a consumer completes each card they can purchase additional cards in the series. iFit workouts are sold on special completely portable USB sticks. Just like a personal trainer, iFit cards automatically change the speed and incline on the FreeMotion Incline Trainer, and provide audible coaching cues to keep the consumer motivated. New for IHRSA are iFit cards with the coaching and motivation of TV Trainer Jillian Michaels. Future releases of iFit for commercial fitness lead to customizable cardiovascular workouts. Club trainers will create a member's individual cardio workout at and download to iFit Workout Cards. ‘FreeMotion Fitness wants to provide solutions for our commercial fitness customers, not simply sell the hard goods equipment,’ said Patrick Hald, CEO of FreeMotion Fitness. ‘By creating iFit Workout Cards for our commercial customers to resell to its members, we provide a new revenue stream to clubs and facilities.’ Hald noted that in general, club members use personal training services for strength training. The iFit cards, he said, open a way for clubs to generate personal training revenue from members who use a club's cardio equipment.”

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