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IHRSA Industry News

Fitness Industry News from IHRSA

Tuesday, March 24, 2009

Defined Fitness Unveils Expanded Health Club

“Defined Fitness unveiled its expanded health club at 3301 Juan Tabo NE on Saturday. The club has nearly doubled in size, to 59,000 square feet, and features new programming, such as the XRKade, where kids (and adults) can integrate video gaming with physical fitness. The gym also offers the Parisi Speed School, a national training program for young athletes to improve performance. Programs under the Mind Body Connection moniker will include Power Yoga, NIA, Tai Chi and Pilates. Another offering, Kinesis, is a multi-plane and synergistic workout for one’s whole body, according to Defined officials. And the E-L Inspire Circuit is a series of hydraulic equipment that provides extra support while exercising. Defined is partnering with Creamland Dairies to promote the benefits of drinking milk as well. A report, partially funded by the dairy industry, in the International Journal of Sport Nutrition and Exercise Metabolism suggests chocolate milk is a better recovery beverage than water and some sports drinks. Creamland half-gallon milk containers feature a ‘skinny jeans’ panel this month and customers who collect three of those and bring them to Defined Fitness can get a free month’s membership with the purchase of another month.”

http://www.bizjournals.com/albuquerque/stories/2009/03/23/daily8.htm
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Posted by IHRSA at 8:16 AM

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IHRSA
The International, Health, Racquet and Sportsclub Association (IHRSA) is the Fitness Industry’s only global trade association. IHRSA represents nearly 9,100 for profit health and fitness facilities and over 730 supplier companies in 78 countries.
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