Monday, March 23, 2009

dotFIT Worldwide and National Academy of Sports Medicine Partnership Press Release

“Today, at the 2009 International Health, Racquetball and SportsClub Association (IHRSA) conference, dotFIT Worldwide and the National Academy of Sports Medicine (NASM), announced a strategic partnership to deliver a landmark online fitness resource for consumers and health professionals alike. Combining leading health, exercise, nutritional and technology resources into one comprehensive experience, is designed to provide a complete online solution to help people achieve their health and fitness goals. Leveraging NASM’s expertise, research and evidence-based fitness solutions, provides users with a wealth of information and customized digital tools to develop, monitor, maintain and improve their own personal health. Founded in 2008 by nutrition pioneer Neal Spruce and fitness visionary, Dr. Micheal Clark, CEO of NASM, dotFIT is poised to become the worldwide leader in personalized holistic health and fitness solutions. NASM’s position as the thought-leader within the fitness industry is critical to delivering a ‘best-in-class’ online fitness resource,’ said Spruce, CEO and founder of dotFIT Worldwide. ‘This partnership substantiates our efforts and affords us the opportunity to build a direct connection to NASM’s breadth of institutional knowledge and expertise for fitness clubs, leading health and fitness brands, their professionals and customers.’ For club owners and managers, the dotFIT private-label platform offers a fully customizable, branded fitness program which not only delivers the latest in industry knowledge, but allows owners to expand their service offerings into areas such as nutrition, supplements, equipment and coaching. ’The dotFIT model represents the future in health and fitness, providing consumers with a comprehensive resource to personalize and manage their overall fitness goals and empowering professionals with tools to engage and motivate clients well beyond the club doors,’ said Dr. Clark. ‘dotFIT gives us the opportunity to extend our industry knowledge and evidence-based solutions to a much broader audience.’”

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