Wednesday, June 11, 2008

Health Campaigns Lost On The Poor

“Health campaigns prompting people to exercise are missing the point, especially when it comes to the poor, according to a study. The study, by researchers at Queensland University of Technology, sought responses from people of lower socio-economic backgrounds to gauge their attitude to, and level of, physical activity. The study found these people felt ‘patronised’ and overwhelmed by continual messages from advertisers and the government to get active, and that, while most saw exercise as a good thing, many saw serious exercise, like going to the gym, as a dream. Exercise needs to be perceived as something not just for the rich and the thin, and options need to be local, affordable, safe, and family friendly, said Julie-Anne Carroll, who led the study.”

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