Tuesday, June 3, 2008

Woman Power

“Women rule! Don’t take offense, guys. It’s just that, since the new millennium, this truth has been emerging, and it just can’t be ignored any longer — especially by business owners. In fact, the latest statistics published by IHRSA show that women make up 57 percent of U.S. health club members. The National Sporting Goods Association’s 2007 sports participation survey shows that women constitute a majority of participants in four of six fitness activities: yoga, 85 percent; aerobic exercising, 71 percent; exercise walking, 63 percent; working out at a club, 55 percent; and exercising with equipment, 51 percent. At the IHRSA trade show and convention in 2001, Tom Peters, an influential guru of management, spoke about the importance of this emerging trend in the fitness business industry. And, he pointed out that while more than half of fitness center members are women, a lot less than that are on fitness center management teams. The problem with that, he said, is that men and women are completely different: They have different exercise regimen needs, and they purchase services differently. As such, it’s not possible for men to create the ‘perfect’ fitness facility experience for women.”


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