“Breast cancer claims the lives of more European women than any other cancer. Almost 132,000 women died from breast cancer in 2006, and every year 430,000 European women are diagnosed with the disease. But studies show that having a healthy lifestyle - avoiding weight gain, eating nutritiously and being physically active - can greatly reduce a woman's risk of developing breast cancer. As much as 25-33% of breast cancer cases are related to being overweight and physically inactive. Given the enormous influence of lifestyle factors on the breast health of European women, EUROPA DONNA - The European Breast Cancer Coalition, has declared 15 October 2008 the first annual Breast Health Day. The launch will involve a media event in Milan, featuring renowned international and European figures, and representatives from EUROPA DONNA's 41 member countries. The aim is for women and girls of all ages to have access to breast heath information and understand the influence lifestyle choices can have on their future health. ‘Many women take their health for granted and do not realise that those extra kilos or that extra glass of wine can affect their breast health in the long term. Recent studies indicate that women who avoid being overweight reduce their risk of postmenopausal breast cancer,’ said Ingrid Kössler, President of EUROPA DONNA."