“Agriculture Secretary Tom Vilsack announced today the U.S. Department of Agriculture will work with the National Football League (NFL) and the nation's dairy farmers to promote good nutrition and fitness in the nation's schools. The collaboration will help support President Obama's effort to promote good nutrition and physical fitness for America's children. ‘Childhood obesity is a very serious issue that endangers the long-term health and welfare of our nation's youngsters,’ said Vilsack. ‘To reverse this dangerous trend and give our kids the opportunity to eat smarter, exercise more and lessen their risk of disease, both the public and private sectors will have to work together to marshal their combined expertise and resources.’ Vilsack met with NFL Commissioner Roger Goodell and Thomas Gallagher, chief executive of Dairy Management, Inc., which runs the National Dairy Research and Promotion Program. The NFL and DMI are launching Fuel Up to Play 60, an innovative nutrition and fitness program based on the Dietary Guidelines for Americans, in some 60,000 schools this fall. The social marketing program empowers students to assume leadership in being more active and eating more healthy foods. The campaign will inspire kids to ‘fuel up’ with the nutrient-rich foods they often lack—fruits, vegetables, whole grains, and low- or no-fat dairy products—and ‘get up and play’ with 60 minutes of daily physical activity. Student teams will evaluate their school's ‘wellness’ and choose the healthy eating and physical activity programs on which the school will focus.”
http://www.usda.gov/wps/portal/!ut/p/_s.7_0_A/7_0_1OB?contentidonly=true&contentid=2009/09/0454.xml
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