Wednesday, February 10, 2010

Olympians Join 24 Hour Fitness to Launch "We Are All Athletes" Integrated Marketing Campaign

“24 Hour Fitness, the largest privately-owned U.S. fitness chain and the Official Fitness Center Sponsor of the 2010 U.S. Olympic and Paralympic Teams, will launch on February 12, the latest iteration of its Olympic-themed integrated marketing campaign titled “We Are All Athletes,” starring U.S. Olympians, Paralympians and Team 24 Hour Fitness athletes Gretchen Bleiler, Rockne Brubaker, J.R. Celski, Chris Devlin-Young, Tucker Fredricks and Julia Mancuso. ‘My goal heading into Vancouver was simple – win Olympic gold. However, after my accident my goal was to walk again. I’m hopeful my story will inspire others that with hard work and dedication, the possibilities are endless.’...

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