Friday, June 25, 2010

Biggest Loser Taps Cybex for Exercise Gear

“Cybex International, the Medway fitness equipment manufacturer, said it has signed a multiyear agreement to be the fitness equipment partner for NBC’s “The Biggest Loser’’ weight-loss reality show. ‘The Biggest Loser’ gives us an opportunity to have their contestants use our equipment for the first time,’’ said Larry Gulko, chief marketing officer for Cybex. Viewers ‘are going to want the equipment they see on TV,’’ he said. ‘A variety of people are going to take note, and they are going to see that this is a key step in creating another great fitness story.’ The show will also feature Cybex’s new Arc Trainer...

http://www.boston.com/business/ticker/2010/06/biggest_loser_t.html

1 comment:

王瑞 said...

Pen and ink is wits plough. .................................................................