“RMG, a leading place-based entertainment company, announced today that Nielsen Media Research’s ongoing study of RMG’s Fitness Entertainment Network reported nearly 18 million ad exposures for a typical campaign in March 2010. These viewership levels almost double the Q4 2009 averages which were included in Nielsen’s inaugural ‘Fourth Screen Report’ published earlier this year. This significant and rapid audience growth is the result of RMG’s expanded relationships with the high-end LA Fitness and Lifetime Fitness chains, and an aggressive deployment strategy into over 270 new venues through Q1 2010. Additionally, RMG will soon begin deployment into over 150 Powerhouse Gym locations as part of a recent agreement with that company. RMG operates the largest place-based television network, providing multiple, live feeds from the major national cable networks – with custom ad insertion – into fitness club cardio rooms across the US. The company plans to have 1000 club locations deployed by the end of 2010.”
http://eon.businesswire.com/portal/site/eon/permalink/?ndmViewId=news_view&newsId=20100614006043&newsLang=en
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