Friday, July 30, 2010

Brazil Fitness Centres Spread As Brazilians Get Health Concerned

“The combination between an increase in the population's income power and the diffusion of a healthier lifestyle, together with definition of Brazil hosting the of the world's two largest fitness trade shows is heating up the market. From 2007 onwards, the number of gyms doubled to 15.551 in the country, which is only behind the US nowadays. The market generated US$1.11bil in 2009, according to the International Health, Racquet & Sportsclub (IHRSA Association). Seeing a great perspective ahead, SmartFit, launched on August 2009, counts with eight gyms already in four capitals is plans the opening of ten gyms per year. Edgar Corona, president SmartFit, says the goal is to attract people that has not went to the gym, which currently represent 70% of their clients. SmartFit's first two gyms were opened in Copacabana (Rio de Janeiro) and Morumbi (Sao Paulo). A!Body Tech, fitness chain directed to high income classes, is ready to enter in the low income classes as well with the launching of the gyms Formula.”

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