Wednesday, July 21, 2010

The CrossFit Games: An Action Sports Investment Opportunity in the Making

“WODs, burpees, wall balls, kettle bells, and muscle ups. This is the language of a fast growing action sport that may be a 'diamond-in-the-rough' investment opportunity for sports sponsors in coming years. This is the language of CrossFit. This past weekend I had the privledge of witnessing The 2010 CrossFit Games. In its 4th year, this international competition markets their athletes as the fittest in the world. And this translates into the potential for commercial appeal both domestically and abroad.”

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