“The General Mills Foundation, a leader in fostering youth nutrition and fitness, today launched the One Million PALA Challenge in partnership with the President's Council on Fitness, Sports, and Nutrition (PCFSN) President's Challenge program, Box Tops for Education(R) and the Amateur Athletic Union. Through the initiative, the General Mills Foundation will fund up to one million PALA for students across the United States. The program encourages children to lead healthy, active lifestyles.”
http://www.marketwatch.com/story/the-general-mills-foundation-joins-the-presidents-council-on-fitness-sports-and-nutrition-to-announce-the-one-million-pala-challenge-2010-09-15?reflink=MW_news_stmp
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